version 1.0

It's late. It might be 9.35 pm Los Angeles time, but I am on New York time. So it is 12.36am.

I am sitting watching Bruce the researcher interview a group of 16 year old Hispanic guys about Sunkist. It is slow going. We are getting some stunning insights, like Coke makes you belch whereas Sunkist, with less carbonate, doesn't! The earlier sessions were far more useful.

This is on the back of my Tues trip to Dallas with late late return to NYC (1am), my Weds presentation to LG CEO, and then straight to LA for Sunkist research.

The best bit was having a couple of hours at Venice Beach. It was a very cool place to hang out, though a little too much tat. Temperature in 70s compared to New York being around the freezing mark. Definitely a place to return to.