Changing Logos

Following on from the weekend conference where LifePlus's new identity was revealed, I wrote very briefly about the GAP new logo being ditched in favour of the old one, in this post. I thought it would be a good idea to post the two GAP logos, below, so I have them somewhere. I like the old one more. Not only is it familiar, but it is more distinctive. The blue square also looks more meaningful, or more intrinsic to the old one.

I also found a nice article on bbc.co.uk. It has a few cases in. May be useful for work one day. Here is a link to the article.