This is the brand name I noticed on a toilet tank. That a toilet could be called a 'diplomat' is funny. Do you think it means that the next level up in the series is named 'monarch' or 'aristocrat' ? And the the basic level called the 'commoner' or plain 'civil servant' ? And what of the advertising for the whole range? We will see the whole line up? I hope so.
Saturday, February 28, 2009
The Dudley Diplomat
Posted by Christian Barnett at 6:31 PM 0 comments
Labels: Brand Planning and Strategy, Naming
Thursday, February 12, 2009
A Romance on Three Legs
A lovely book about the brilliant and eccentric pianist, Glenn Gould, and his obsessive search for the perfect piano and how to get a sound out of it as good as the sound in his head.
Posted by Christian Barnett at 11:15 PM 0 comments
Labels: Books
Monday, February 09, 2009
Coley Porter Bell Blog
A plug for the Coley Porter Bell blog that went live today. It is worth a look, here.
Posted by Christian Barnett at 9:19 PM 0 comments
Labels: Brand Planning and Strategy, Design, Good Brand, Innovation, Making Work Work, Research and Insight, Trends and Stuff
Sunday, February 08, 2009
Glaspaleis
Posted by Christian Barnett at 10:14 PM 1 comments
Labels: Europe, Out and About
Wednesday, February 04, 2009
Sunday, February 01, 2009
Are You Happy?
Was the last question asked of Gerry Moira, snr advertising creative, in a Campaign questionnaire. I thought this was a moment of profundity in what is usually a trade magazine full of banality. Here is his answer:
Posted by Christian Barnett at 8:35 PM 0 comments