Was the last question asked of Gerry Moira, snr advertising creative, in a Campaign questionnaire. I thought this was a moment of profundity in what is usually a trade magazine full of banality. Here is his answer:
"When Nigella Lawson lost her sister and then husband to cancer, she spoke of having to "choose happiness". I had the same ineluctable decision when my wife died tragically young from the same condition. Blissful happiness is reserved for the idiots and the innocents of this world. The rest of us have to work very hard at it, every minute, every day."
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