The End of Advertising

Imagine a city stripped clean of all its advertising. No billboards. No posters. No Adshels. No nothing. In December 2006, this fantastical statement became a harsh reality for São Paulo, Brazil. Known as ‘Lei Cidade Limpa’, the Clean City Law, it was an initiative of Mayor, Gilberto Kassab, and intended to cleanse the city of what he dubbed its ‘visual pollution’. 

Michael Canturi, a designer at Coley Porter Bell, won the company Blue Sky competition, and chose to go to Sao Paulo to investigate. This is his post.