Life Plus launch

Taking a lunch break from the LifePlus conference I am a guest at. They are re-launching brand identity. I wrote the introductory speech to the reveal of the identity. It is the first time I have had written a speak for a CEO that gets presented to 3000+ people, and I learnt a fair amount. I thought it was short, it needed to be shorter. I thought it hung together pretty well, it needed to hang together better (ie even simpler logic). I thought it was simple, it needed to be simpler. All in all, it went pretty well, but I am a critical. If I have time, I may go back to my draft and re-write it, just for the practice.

I rather like the immediacy of 'real time' blog posts. I can capture feelings quickly and not dawdle on posting. It is less of a chore. But it means I can't get photos up quickly as they are in my camera and I have no lead to download.

Also, I am on a hotel mac, and I have a time limit. And it is rapidly approaching.