Wednesday, November 19, 2008

Brand Architecture

It's always good to have access to Aaker's brand relationship model. There are many different architecture models. This one is one of the more comprehensive. It is from the 'Brand Leadership' book. It looks like a picture taken from my trusty blackberry camera. Unfortunately it wasn't. I had to play around with scanners and proportion. Apologies for the final result. You may have to peer a little. I will try to find a better, more legible version.

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