Think about it

I have been trying to position a brand around the notion of taking time to actively reflect. I like the idea that a brand can be about taking time to think. I like it in part as most brands are NOT about taking time to reflect. In fact, there seems some resistance to thinking or taking time out to think in general. I know I am in culture that prides itself on its anti-intellectualism and 'can-do' attitude, but I still have this idea that people everywhere could benefit by having some time to think. I would even go so far as to say that thinking is neglected; it gets a bad press.

I think I shall spend some time thinking about this.