Living in IKEA

On NPR this morning I heard an article about Mark Malkoff, the comedian filmaker, living in IKEA in Paramus, NJ. Apparently, his appartment needed fumigating and he didn't want to burden his friends so he asked if he could go live in IKEA for a week. To their credit, they agreed. He lives in the showroom, uses the customer restrooms, and a shower they have laid on for him, but has problems cooking (the appliances don't actually work) and sleeping (the flourescent lights are on 21 hours a day) but posing as King of IKEA, he is allowed to make the 10pm "ok folks it's time to go announcement, and he has had some fun with the night security guard, Jarvis; laser tag, kart racing, rollerblading, for example. Have look at this for more details. Good for IKEA. I wish more brands shared this spirit.

By the way, it is comes as no surprise that Malkoff also pulled the stunt of visiting all Manhatten's 171 Starbucks in one day.